The role of social value creation in business model formulation at the bottom of the pyramid Implications for MNEs Noemi Sinkovics is a lecturer in International Business and Management at Manchester Business School, UK. She received her Ph. D from The University of Manchester. Her research focuses on International Entrepreneurship, ICT, and Economic Development issues and she contributes actively to research projects in the MBS CIBER. She has contributed book chapters to editions of International Business books and published in International Business Review, International Marketing Review and Journal of Business Research. She is Hungarian and now lives in Manchester, UK. Rudolf R. Sinkovics is a professor of International Business at Manchester Business School, UK, where he is currently head of the Comparative and International Business Group and Director of MBS CIBER. He has worked and published on inter organisational governance, the role of ICT in firm internationalisation, and research methods in international business. Recent work is focused on Rising Powers and drivers of economic change. He received his Ph. D. from Vienna University of Economics and Business WU Wien, Austria.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
November 2017
Categories |